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Happy at Plug and Play Tirana Expo 2026: From loyalty platform to digital financial ecosystem

From loyalty programs to digital payments and financial services, Happy is preparing for a new chapter of growth. This was the vision shared by Daniela Malaj, CEO of Happy, at Plug and Play Tirana Expo 2026, an event that brought together startups, investors, and technology professionals to explore innovation and the future of business.

Happy and Mane Foundation Unite the Community in Support of People with Down Syndrome

A simple gesture can go a long way when a community comes together. Through a joint initiative by Happy Pay and Mane Foundation, hundreds of users transformed their everyday shopping rewards into meaningful support for children and young people with Down syndrome.

Shaping the cashless future: Happy & Happy Pay at Balkan Payment Forum 2026

Happy and Happy Pay, part of BALFIN Group, participated in the Balkan Payment Forum 2026, one of the region’s leading events focused on digital payments, fintech, and smart commerce, organized by ProMoney in Tirana.

When BALFIN companies join forces, everyone wins: The JUMBO x HAPPY Story

The best customer experiences are often created through collaboration. This summer, JUMBO and HAPPY came together to demonstrate exactly what the BALFIN ecosystem can achieve when two brands combine their strengths around a shared goal: creating more value for customers.

HAPPY scores together with SPAR through a World Cup-inspired customer experience

The excitement of the FIFA World Cup extended far beyond the pitch as HAPPY, together with SPAR, transformed the tournament into an engaging customer experience, combining entertainment, rewards, and technology to connect with shoppers in a new way.

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Past Events

You downloaded the NEW HAPPY App and now it’s time to get rewarded

5 reasons why Happy App is “The App”

Happy Pay is now licensed, and your wallet just went digital

You downloaded the NEW HAPPY App and now it’s time to get rewarded

5 reasons why Happy App is “The App”

Happy Pay is now licensed, and your wallet just went digital

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